Planpoint

What it does

Planpoint is an interactive stacking plan platform designed specifically for real estate developers, property owners, and marketing teams. It allows users to create, share, and manage digital floor plans and stacking plans that can be embedded directly into a website. The platform works across all devices—desktops, tablets, phones, and even large touchscreen TVs—making it a versatile tool for both online listings and in-person sales presentations.

With Planpoint, you can build interactive stacking plans using a simple editor, manage availability and pricing information, and enhance plans with images, 360° tours, and finish customization options. The embed code works with pure HTML and all major website builders like WordPress, Wix, and Webflow, allowing seamless integration with your existing website. Additionally, Planpoint doubles as a sales presentation tool with a native Windows app or Superframe app optimized for touchscreens, providing a much richer experience than printed plans.

Who it is for

Planpoint is built for real estate developers, property owners, and marketing professionals who need an efficient way to present floor plans and manage inventory across multiple projects. The platform supports a broad range of real estate types, including new build condominiums, rental apartments, multi-family developments, single-family homes, land developments, senior homes, and commercial properties. It is used by major industry players such as Brigil, Cogir, and Mach, as well as many other developers and property marketers.

Why it matters

In real estate sales and rentals, the ability to present floor plans clearly and interactively can significantly accelerate purchase decisions. Planpoint replaces static PDFs and printed plans with dynamic, interactive stacking plans that allow potential buyers or tenants to explore unit layouts, compare options, and see real-time availability. This not only improves the customer journey but also increases the absorption speed of projects. The platform also streamlines inventory management, making it easier for sales teams to keep track of which units are available, sold, or reserved. As one user, Benjamin Sternthal (President and Founder of Kodem), noted: "Planpoint not only provides us with an easy-to-use platform to present floor plans to potential buyers and tenants... It also enables your sales team to work more efficiently while increasing the absorption speed of projects in their respective markets."

Launch signal

While Planpoint has been established for some time, it continues to release new features and updates. Recent releases include HTML email templates and custom domain support (noted on the website as "HTML email templates & custom domain"), as well as SEO indexing capabilities. These updates demonstrate the company's commitment to improving the platform for its users. The presence of a dedicated "New releases" section on the website shows ongoing product development and innovation.

Brand and naming

The name 'Planpoint' is clear and functional, combining 'plan' and 'point' to suggest a precise tool for stacking plans. The domain planpoint.io is short and memorable, though the .io TLD may be less familiar to some real estate professionals. The tagline and website strongly position the brand as a specialized B2B software for real estate stacking plans, with credibility from major clients like Brigil and Cogir. The brand effectively communicates its value proposition: accelerating sales and rentals through interactive stacking plans.