Birdsview

What it does

Birdsview, a Leipzig-based startup, has developed Avys, an AI email marketing agent designed specifically for online shops. Avys replaces traditional email marketing tools and agencies by autonomously creating and sending hyper-personalized emails to customers. It understands every product in a shop, learns the brand's tone of voice, and generates emails for various use cases such as cross-selling, cart recovery, refill reminders, price drops, and more. Avys operates without manual flows or segments, using AI to decide when and what to send to each customer.

Who it is for

Avys is built for e-commerce businesses that want to scale their email marketing without increasing manual effort. It is particularly suited for shops with 100+ products where traditional segmentation and flow-building become unmanageable. The product targets online retailers using platforms like Shopware 6 and Shopify, with plans to support Magento and WooCommerce. Customer testimonials mention roles such as CEO, Shop Manager, and Head of E-Commerce & Marketing, indicating it serves both small and mid-sized e-commerce teams.

Why it matters

Email marketing remains a high-ROI channel for e-commerce, but traditional tools require significant manual work to segment customers, build flows, and design templates. Avys claims to generate 3x more clicks and 8x more revenue per email compared to classic tools, while operating 100% autonomously. Customer testimonials report returns on investment ranging from 19% more shop revenue to 134x ROI. By automating the entire process, Avys frees up marketing teams to focus on other business areas. The AI agent also learns from each shop's unique products and brand voice, delivering personalized experiences at scale.

Launch signal

Birdsview has been operating for some time, with over 100 satisfied customers, 52 million AI emails sent per month, and 16 million contacts managed. The company offers native integrations for Shopware 6 and Shopify, with a setup time of about 7 days and zero integration costs. Avys is currently in use by e-commerce brands, and the company is actively adding new skills and improving email quality. The product is available for connection via the Birdsview website.

Brand and naming

The startup name "Birdsview" suggests a high-level, bird's-eye perspective on e-commerce marketing, implying comprehensive oversight. The product name "Avys" is short, memorable, and easy to pronounce across languages, aligning with the brand's focus on AI-driven automation. The tagline "AI Email Marketing Agent" positions Avys as an autonomous workforce rather than just another tool, differentiating it from traditional email marketing platforms.