Farao

What it does

Farao is a mobile trading app that lets users long or short stocks, crypto, pre-IPO, indexes, and commodities — all from their phone, 24/7, with up to 50x leverage. The app is self-custodial, meaning users retain control of their funds and can withdraw anytime on-chain. It also features a news feed that surfaces market-moving stories tagged with tradable tickers, and an AI agent called Orus that can help manage positions via chat.

Who it is for

Farao targets retail traders who want access to a wide range of markets — including traditional stocks, crypto, and alternative assets like pre-IPO shares — with high leverage and the ability to trade around the clock. It appeals to users who value self-custody and want to trade directly from their mobile device without relying on a traditional broker.

Why it matters

Farao combines the accessibility of a mobile trading app with the transparency and control of self-custodial wallets. By allowing users to trade with stablecoins and settle on-chain, it reduces reliance on traditional banking infrastructure and opens up global markets to anyone with a smartphone. The high leverage (up to 50x) and 24/7 availability differentiate it from conventional brokers that have limited hours and lower leverage.

Launch signal

Farao has launched on iOS and Android, with a functional app available for download. The website showcases a live trading interface, a portfolio tracker, and the Orus AI assistant. The company is actively publishing educational content and blog posts about perpetual futures trading and self-custody.

Brand and naming

The name "Farao" is short, memorable, and distinctive, though its meaning is not immediately obvious from the website. The brand positions itself as fast, sharp, and user-owned, with a sleek dark-themed interface and a focus on self-custody and transparency. The tagline "We give you the trade" emphasizes simplicity and direct access.