geoSurge - Helping brands shape how they are represented inside generative AI systems

What it does

géoSurge is a British DeepTech AI company that provides a platform for brands and agencies to measure, understand, and improve how they are represented inside large language models (LLMs) and AI search systems like ChatGPT, Claude, and Gemini. The platform tracks visibility, mentions, competitors, sources, and trends across these models, offering both a free self-serve tier and an enterprise tier with advanced features such as Corpus Engineering, Tokenizer, and Probabilities analysis.

Who it is for

The platform is designed for brands and agencies that want to monitor and influence their representation in generative AI outputs. It is particularly relevant for marketing, communications, and brand strategy teams who need to understand how their brand appears in AI-generated answers and want to proactively shape that narrative.

Why it matters

As generative AI systems become a primary layer of discovery, brands can no longer rely solely on traditional SEO to control their online presence. Unlike search engines that rank links, LLMs generate answers from their training data and live retrieval, which can lead to misrepresentation. géoSurge addresses this by providing visibility into how models talk about a brand and offering tools to shape the model's memory through Corpus Engineering, ensuring accurate and favorable representation.

Launch signal

The website indicates that géoSurge is currently operational with a free plan available. The platform tracks across ChatGPT, Claude, and Gemini, and offers enterprise features for brands that want to move beyond measurement to active shaping of model memory. The company is based in London and appears to be in seed stage, founded by Francisco Vigo.

Brand and naming

The name "géoSurge" combines "geo" (suggesting geography or positioning) with "surge" (implying a rise or increase), which aligns with the company's focus on improving brand visibility and positioning in AI systems. The tagline "Shape AI to reflect your brand" reinforces this positioning. The brand is positioned as a pioneer in "Generative Engine Optimization" (GEO) and "Corpus Engineering," differentiating itself from traditional SEO.