Haventree Bank
Canadian B-lender launches digital bank with hybrid savings account
What it does
Haventree Bank is a Schedule 1 Canadian bank that has expanded from its core mortgage B-lending business into direct-to-consumer digital banking. It offers an online platform and mobile app featuring the Everyday Growth Account — a hybrid chequing-and-savings account that earns 2.50% interest with no monthly fees, while remaining fully accessible for daily transactions. The bank also provides Guaranteed Investment Certificates (GICs) with competitive fixed rates and terms, and continues to offer its original mortgage products (fixed-rate, convertible, improvements, and second mortgages) exclusively through licensed mortgage brokers.
Who it is for
The digital banking products target Canadian consumers looking for a simple, high-interest everyday account without monthly fees, as well as savers seeking low-risk GIC investments. The mortgage products are aimed at homeowners and buyers who may need flexible or alternative lending solutions (e.g., self-employed, credit challenges) — served through mortgage brokers rather than directly. The bank also serves mortgage brokers and deposit brokers as distribution partners.
Why it matters
Haventree Bank’s launch as a digital bank is significant because it brings a traditional B-lender (alternative mortgage lender) into the direct-to-consumer banking space, offering a high-interest hybrid account that competes with neobanks and traditional banks alike. The 2.50% interest rate on the Everyday Growth Account is notably competitive for a no-fee account. As a CDIC-insured and OSFI-regulated Schedule 1 bank, it provides the safety of a federally regulated institution while offering modern digital features. This move could signal a trend of established niche lenders broadening their product lines to capture retail deposits and build customer relationships beyond mortgages.
Launch signal
Haventree Bank launched its direct-to-consumer online banking product and app in 2025, expanding beyond its historical mortgage B-lending business. The launch is marked by the introduction of the Everyday Growth Account and GICs, alongside a refreshed website and mobile app. The bank emphasizes its regulatory credentials (Schedule 1, CDIC, OSFI) to build trust with consumers.
Brand and naming
The name "Haventree" combines "haven" (a place of safety) and "tree" (growth, stability), reinforcing the brand promise of secure financial growth. The tagline "Grow in every season" and the visual identity (leaf motifs, earthy tones) evoke natural, steady growth. The brand positions itself as a reliable, customer-friendly alternative to big banks, leveraging its mortgage expertise while entering the digital banking space.
Founder
Fern Glowinsky
Related
Get more like this in our weekly newsletter.