Humalike

What it does

Humalike provides a behavioral infrastructure for AI agents, offering a suite of APIs that equip agents with social skills such as turn-taking, theory of mind, social norms, persona, social memory, social signals, and social observability. These APIs are model, use-case, and stack agnostic, designed for both one-on-one and group interactions. The flagship API is Turn-Taking, which bundles the other components to manage conversational rhythm. Humalike also publishes research and benchmarks, such as the "Deceptively Human AI Facilitator for Group Chats" and "LoSoNA: A Benchmark for Local Social Norm Adaptation in Group Conversations."

Who it is for

Humalike targets developers and companies building AI agents that need to interact naturally with humans. Use cases include AI gaming characters (NPCs, teammates), AI coworkers that join channels and own tasks, AI therapy/care agents that detect distress signals, AI companions (hardware like pendants or speakers), ed-tech agents that study alongside learners, humanoids that read the room, and community agents that keep online communities active. The APIs are designed for both 1:1 and group settings.

Why it matters

As AI agents become more prevalent in social contexts, they need to do more than answer questions—they must fit in among humans. Humalike addresses the gap in social intelligence, enabling agents to understand when to speak, read group tone, remember people and their preferences, and pick up on subtle social cues like typing pauses or edited messages. This behavioral layer is critical for applications where user engagement and trust depend on natural interaction, such as therapy, education, and companionship.

Launch signal

Humalike is currently in seed stage, founded by Martí Carmona Serrat. The company offers a free tier with $20 in credits to start building, and has published research on arXiv. They are pursuing SOC 2 Type II and ISO 27001 certification. The website indicates the APIs are available for use, and a Hermes integration plugin is available for one-shot setup.

Brand and naming

The name "Humalike" is a portmanteau of "human" and "like," clearly conveying the mission to make AI agents behave more humanly. It is short, memorable, and the domain humalike.ai is brandable. The tagline and website strongly position the company as a behavioral infrastructure provider for social AI, with a clear focus on APIs and benchmarks. However, the name may be slightly generic and could face trademark issues due to similarity to "human-like."