Lamina Labs

What it does

Simi by Lamina Labs is an AI-powered tool that generates whiteboard explainer videos from a single prompt, document, or presentation. Users can upload a PowerPoint deck, PDF, Word document, or text file, and Simi transforms the content into a clear, animated whiteboard video. The tool is designed to be the fastest way to create explainer videos, eliminating the need for manual animation or video editing.

Who it is for

Simi is built for professionals who need to communicate complex ideas quickly and visually. This includes educators, trainers, sales teams, product managers, and startup founders who want to explain concepts, products, or processes in an engaging format. The tool is particularly useful for B2B contexts where clear, concise explanations are critical.

Why it matters

Whiteboard explainer videos are highly effective for learning and persuasion, but traditional production is time-consuming and expensive. Simi reduces the creation time from hours or days to minutes, making video explanations accessible to anyone with an idea. By automating the animation process, it lowers the barrier for creating professional-quality content, enabling faster communication and better audience retention.

Launch signal

Lamina Labs is currently offering Simi for early access, with a pricing page and a "Book a call" option for enterprise inquiries. The website showcases example videos on topics like "Recursion, explained to a kid" and "Quantum tunneling," demonstrating the tool's versatility. The company is actively seeking users and feedback, indicating a recent launch or beta phase.

Brand and naming

The name "Lamina Labs" suggests a focus on layers or sheets (lamina), aligning with the idea of building visual layers in explainer videos. "Simi" is short, memorable, and evokes simplicity and similarity, hinting at the tool's ease of use. The brand positions itself as a fast, AI-driven solution for visual communication, targeting both technical and non-technical audiences.