Mira

What it does

Mira (branded as Decode on the website) is an AI-powered qualitative research platform that conducts moderated interviews with real-time emotion detection. It uses facial coding, voice emotion AI, and webcam eye tracking to capture not just what participants say, but how they feel. The AI moderator adapts questions dynamically based on participant responses and emotional cues, and automatically generates summaries, highlight clips, and theme analysis after each session.

Who it is for

The platform is designed for researchers, product teams, marketers, and UX professionals who need to conduct qualitative studies at scale. It supports ad and creative testing, concept and packaging evaluation, brand perception studies, UX/UI research, shopper research, and customer journey mapping. It is trusted by 150+ global brands and offers 70+ languages.

Why it matters

Traditional qualitative research is slow, inconsistent, and often misses emotional nuance. Mira automates moderation, ensures consistency, and captures emotional signals that human moderators might overlook. It delivers structured insights in 48 hours, compared to the typical 3-week turnaround. This speed and depth enable faster, more informed decisions.

Launch signal

Mira launched on Product Hunt as "Decode" and reached #5 Product of the Day. The website prominently features this launch signal, indicating early traction and community interest.

Brand and naming

The name "Mira" is short, memorable, and evokes "miracle" or "look" in Spanish, aligning well with AI-driven insight discovery. The domain mira.com is likely taken, but the name's simplicity aids recall. The tagline clearly positions the product as emotion-aware interviews, and the website summary reinforces a unique value proposition: adaptive, emotion-detecting AI moderation. Overall, the naming is strong for a tech brand, though "Mira" may face trademark conflicts.