Onthen

What it does

Onthen is a simple, one-page customer onboarding tool that centralizes every onboarding task into a branded, frictionless checklist. Instead of relying on spreadsheets, PDFs, or project management apps, Onthen provides a single shareable link that guides customers through tasks like uploading documents, filling forms, booking meetings, and signing documents. The platform automates reminders and follow-ups, tracks progress, and collects feedback—all while keeping the customer experience clean and password-free.

Who it is for

Onthen is designed for businesses that onboard external people—customers, new employees, partners, or vendors. It is particularly useful for service-based businesses like accountancy practices, SaaS companies, and any team that needs to guide clients through a structured setup process. The tool supports two-sided collaboration: team members oversee progress, while participants (customers) drive their own checklist. It works standalone or integrates with HubSpot to sync plans, events, and custom fields.

Why it matters

Traditional onboarding methods are fragmented: spreadsheets require manual updates, PDFs are not trackable, and project management apps create a learning curve for customers. Onthen solves this by offering a single, branded page that customers can access without passwords or downloads. Automated reminders reduce the need for manual follow-ups, and built-in feedback helps teams improve their processes. The result is a smoother onboarding experience that saves time for both the team and the customer.

Launch signal

Onthen is already live and serving over 4,500 happy users. The website offers a free plan with usage limits and a paid plan at $19 per user per month. The product is fully functional, with features like white-label branding, HubSpot integration, advanced due dates, and sequential tasks. The company is actively providing human support via email.

Brand and naming

The name "Onthen" is a portmanteau of "onboarding" and "then," suggesting a logical sequence of steps. It is short, memorable, and directly tied to the product's purpose. The brand positions itself as a simple, user-friendly alternative to complex project management tools, emphasizing ease of use for both the team and the customer. The tagline "One link. One page. Every onboarding task" reinforces the core value proposition of simplicity and centralization.