Optimly - Helps brands manage what AI understands and says about them

What it does

Optimly builds a public index where brands can claim and correct the information that AI chatbots use to describe them, then measures whether it actually works. It offers a free AI Brand Index and a paid BrandVault layer for verified brands to rewrite their entries and monitor AI descriptions.

Who it is for

Optimly is for brand managers, marketers, and communications teams who want to control how their brand is represented in AI-generated responses from chatbots like ChatGPT, Claude, Gemini, and Perplexity. It is also useful for shoppers who want personalized brand recommendations via Scout.

Why it matters

As AI chatbots become primary sources of brand discovery and recommendation, inaccurate or outdated brand information can lead to lost opportunities. Optimly provides a verified source of truth that AI models can reference, helping brands maintain accurate and positive AI perceptions.

Launch signal

Optimly has indexed over 60,000 brands across 35+ categories in its free AI Brand Index. It offers a free AI Visibility Audit that shows what AI says about a brand in 30 seconds, and a paid BrandVault with continuous AI perception monitoring across multiple models.

Brand and naming

The name "Optimly" suggests optimization and simplicity, positioning the brand as a tool to optimize how AI perceives a brand. The tagline "The primary source for how AI sees your brand" clearly communicates its value proposition.