Possible Finance

What it does

Possible Finance is a financial technology company offering small-dollar loans and credit-building products through a mobile app. Its core product is a loan of up to $500 that can be obtained instantly and repaid over time in installments. The company also provides an advance product that gives up to $300 from a user's next paycheck, and a bill & rent reporting service that helps build credit history by reporting everyday bill payments to credit bureaus. Possible uses AI to analyze bank transaction history instead of relying on traditional credit checks, and emphasizes transparent pricing with no late fees, penalty fees, or hidden charges. The app allows users to reschedule payments up to 29 days without a fee or credit impact.

Who it is for

Possible is designed for individuals who need quick access to cash for unexpected expenses—such as paying bills, buying groceries, making rent, covering medical debt, or car repairs—and who may not have access to traditional credit or want to avoid predatory payday loans. The service targets people who are financially underserved or who have thin credit files, as eligibility is determined without a FICO check. The company reports having over 1,500,000 customers and more than 100,000 app reviews, suggesting broad appeal among those seeking an alternative to payday lending.

Why it matters

Possible positions itself as a fair alternative to predatory payday loans, which often carry high fees and trap borrowers in cycles of debt. By offering installment loans with no hidden fees, no rollover fees, and no late fees, Possible aims to reduce the financial burden on borrowers. The company claims its customers have saved over $1.2 billion in predatory junk fees by choosing Possible. Additionally, by reporting payments to credit bureaus, Possible helps users build credit history, which can improve their access to mainstream financial products over time. The company also advocates for policy change, stating it has helped reform payday loan laws in four states.

Launch signal

Possible Finance was founded in 2016 by Tony Huang, Prasad Mahendra, and Tyler Conant. The company has raised significant venture capital funding, including a $20 million Series B round in 2021, and operates as a Delaware Public Benefit Corporation. Its growth is evidenced by its large customer base and high app store ratings (4.8 stars on the App Store, 4.4 on Google Play, and an A+ rating from the Better Business Bureau). The company continues to expand its product offerings, such as the bill & rent credit-building feature, and actively publishes articles and series on financial wellness.

Brand and naming

The name "Possible" directly communicates the company's mission to make fair lending and financial inclusion possible for underserved individuals. The brand tone is casual and direct, using phrases like "You don't have time for bullsh!t" and "We built 'sh#t happens' into this app" to resonate with a younger, financially stressed audience. The visual identity is clean and modern, with a focus on transparency and customer testimonials. The tagline "A better way to get fast cash" reinforces the value proposition of speed and fairness.