Run With It Synthetics

What it does

Run With It Synthetics (RWI) builds synthetic environments—digital twins of real places, people, and things—to model potential futures. Their core technology, the HoloDeck, is a 6D platform that combines 3D GIS with context, time, and synthetic populations. It integrates generative AI, agentic AI, super-scale in-memory data handling, and high-fidelity visualization. RWI’s models are people-centred, allowing decision-makers to adjust variables and observe outcomes for scenarios like disaster response, climate resilience, urban planning, and health system optimization.

Who it is for

RWI serves decision-makers in sectors such as energy, critical infrastructure, regional growth, social infrastructure, disaster preparedness, climate resilience, municipal and urban design, policy and governance, health and medicine, transportation, and Indigenous sovereignty. Their clients include organizations like Centraide of Greater Montreal, for whom they modeled the impact of rent increases on financial insecurity. The technology is aimed at leaders who need to de-risk decisions and visualize the impact of choices before they are made.

Why it matters

RWI’s synthetic twins enable proactive, data-driven decision-making. By simulating disasters, policy changes, or infrastructure investments, organizations can reduce risk and design resilient futures. For example, their analysis showed that a 6% rent increase could push 30,000 people into financial insecurity. The technology is designed to be energy-efficient, with minimal computing, cooling, and storage requirements, and it eliminates reliance on third-party applications.

Launch signal

RWI has been active since at least 2024, with press releases and events like the Pacific Northwest Economic Region Annual Summit (July 2024) and Adaptation Canada 2026 (September 2024). They have partnerships with organizations like Centraide of Greater Montreal and have published case studies. The company is bootstrapped and based in Edmonton, Canada, with a US office in Seattle.

Brand and naming

The name "Run With It Synthetics" suggests agility and synthetic modelling. The tagline "Simulating disasters before they happen" clearly communicates their value proposition. The brand positions itself as a people-first, data-driven decision intelligence company, emphasizing resilience and inclusivity. The use of "Synthetics" in the name highlights their core technology of synthetic environments and populations.