Toyo

What it does

Toyo is an AI executive assistant that operates through text messages and voice calls. It integrates with Gmail, Calendar, Slack, Notion, and other tools to triage your inbox, schedule meetings, prepare briefs, and track action items. Toyo works proactively in the background—sending morning briefings, meeting prep, and follow-up reminders—and reactively when you message or call it.

Key capabilities include:

• Email triage & drafting: Toyo reads incoming emails, classifies them by priority, and drafts replies in your voice.
• Meeting scheduling: Forward an intro or say "find time with the investor this week"; Toyo proposes times, books, and sends invites.
• Meeting prep: 30 minutes before a call, Toyo briefs you on the person, company, and past conversations. After the call, it sends a recap.
• Reminders & action items: Toyo catches commitments from calls, emails, and DMs, and nudges you before they slip.
• File analysis: Upload PDFs, decks, or contracts and ask questions about them.
• Deep research: Toyo can produce sourced briefs on topics or people.

Toyo works via iMessage, voice notes, or phone calls. You can text it, record a voice note, or call it directly. It learns your tone over time and drafts in your voice.

Who it is for

Toyo is designed for busy professionals—especially founders, executives, and small business owners—who spend hours on administrative tasks like email triage, scheduling, and follow-ups. The website features testimonials from entrepreneurs and startup leaders who struggle with context-switching, forgotten promises, and inbox overload. Toyo positions itself as an alternative to hiring a human executive assistant, offering a lower-cost, always-on solution that integrates with existing tools.

Why it matters

Administrative overhead is a major drain on productivity for leaders. The website highlights common pain points: "I make 30 promises a week in calls and remember 6 of them by Friday," "My inbox is a graveyard of half-replies," and "I spend the first 90 minutes of every day on calendar Tetris." Toyo aims to reclaim those hours by handling the "boring parts" automatically. By working through iMessage and phone calls—channels already used daily—Toyo reduces friction and setup time compared to dashboard-heavy tools.

Launch signal

Toyo is currently live and available for sign-up. The website lists supported countries (US, UK, Canada, Australia, Ireland, Germany, France, Netherlands, Singapore) and offers a "Get started" flow that begins with a phone call to set up business context, team, VIPs, and preferences. The site mentions "New: Now powered by GPT-5.6" and lists integrations with Gmail, Slack, Google Calendar, Calendly, Notion, HubSpot, and more. No funding or founder details beyond "Aidan Hornsby" are provided in the available material.

Brand and naming

The name "Toyo" is short, memorable, and easy to type—important for a product accessed via text. It doesn't directly describe the function, which allows the brand to expand beyond "assistant" into broader AI workflow automation. The tagline "Exec assistant who lives in iMessage and calls your phone" clearly positions Toyo as a conversational, low-friction alternative to traditional AI dashboards. The brand voice is empathetic to founder pain points, using social proof from real-sounding testimonials to build trust.