Tsuga

What it does

Tsuga is a bring-your-own-cloud (BYOC) observability platform for logs, metrics, traces, and application performance management. It deploys inside the customer's AWS account via infrastructure-as-code in under two hours, with a forward-deployed engineer to optimize pipelines and retention. The platform is AI-native, meaning it uses AI to power dashboards, alerts, and workflows, and it runs on complete, unsampled telemetry data that never leaves the customer's VPC. Tsuga charges a flat rate per gigabyte ingested, with no per-host tax, unlimited fields, and included retention.

Who it is for

Tsuga is built for enterprises that need to scale telemetry volume without sampling or retention cuts, and for regulated industries (e.g., European enterprises, finance, healthcare) where data sovereignty is critical. It is also for organizations whose telemetry contains sensitive data like source code, session tokens, or LLM prompts, and who cannot allow that data to leave their cloud perimeter. The platform targets teams that are tired of the trade-offs of traditional observability vendors: infrastructure markup, data duplication, and loss of control.

Why it matters

Traditional observability platforms often bundle retention, query volume, and field limits into tiered plans that obscure costs, and they require shipping sensitive telemetry to a vendor's cloud. Tsuga eliminates the infrastructure markup by running storage and compute on the customer's own AWS bill, and it ensures data stays encrypted with the customer's KMS keys in their own object storage. This aligns incentives: Tsuga makes money when customers run efficiently, not when their bills grow. It also removes the need for a dedicated observability platform team, as Tsuga handles deployment, upgrades, autoscaling, and resilience.

Launch signal

Tsuga recently announced a $35 million fundraise (Series A), as noted on its website. The company is based in Paris and is led by Gabriel-James Safar. The platform is currently available for AWS, with deployment via infrastructure-as-code.

Brand and naming

The name "Tsuga" is short, distinctive, and easy to remember. It does not directly describe the product, which may create curiosity but also requires explanation. The brand positions itself as the leader in "AI-Native Resilient Observability," emphasizing control, sovereignty, and efficiency. The tagline "See everything. Share nothing." succinctly captures the core value proposition: full visibility without compromising data security.