Uruky

What it does

Uruky is a private search engine based in the EU that offers ad-free, tracking-free search. It provides features like Image Search and URL Rewrites, and allows users to customize their search results by excluding or boosting specific domains. The service operates on a subscription model (€5/month) with a 14-day money-back guarantee. Uruky does not store personal information; users sign up with a random account number, similar to Mullvad. The search engine uses EU-based search providers such as Marginalia, Mojeek, and EUSP. After 12 months of paid use, customers receive a copy of the source code.

Who it is for

Uruky is designed for privacy-conscious individuals who want a search engine that does not track them, show ads, or use AI features. It is particularly aimed at users who are looking for an alternative to Kagi, especially those in the EU who prefer EU-based services. The product appeals to users who value control over their search results and want to avoid surveillance capitalism. It is also suitable for those who want to support independent, privacy-focused developers.

Why it matters

In a landscape dominated by ad-funded search engines that track users and increasingly incorporate AI summaries, Uruky offers a return to simple, private search. By not storing personal data and using EU-based infrastructure, it provides a privacy-first alternative. The option to get source code after a year of use adds transparency and trust. Uruky's stance against AI features may appeal to users who find AI summaries intrusive or unreliable. The service contributes to diversifying the privacy tool ecosystem beyond all-in-one solutions.

Launch signal

Uruky was announced on Hacker News as a "Show HN: Uruky (EU-based Kagi alternative) now has Image Search and URL Rewrites." This indicates that the product is actively being developed and has recently added new features. The launch signal suggests that the product is gaining attention in the privacy and tech communities.

Brand and naming

The name "Uruky" is short, unique, and memorable. It does not immediately convey the product's purpose, which may require explanation. The branding emphasizes privacy, EU-based operations, and simplicity. The tagline "Private search you control" and the description "Search without ads or tracking" clearly position it as a privacy-focused alternative to mainstream search engines. The brand avoids association with AI, which differentiates it from many competitors.