Frigade

What it does

Frigade provides an AI-powered assistant that learns your product by actually using it, not by reading documentation. It can guide users through real workflows, fill forms, navigate UI, and hand off to support when needed. The platform also includes Skills, which allow the agent to take actions on behalf of users with no-code approval from your team. Additionally, Frigade offers Suggestions—nudges that appear in-app to drive adoption—and a Magic Link feature that launches the assistant on a specific page with a pre-set prompt.

Who it is for

Frigade is designed for product, growth, and support teams at SaaS companies who want to reduce support ticket volume, improve user activation, and drive feature adoption. It is particularly useful for teams with complex products where users often get stuck in multi-step workflows. The platform is trusted by companies like Vercel, Morning Consult, Merge, and Valley.

Why it matters

Traditional AI assistants rely on static documentation and often fail to handle real product workflows. Frigade's approach—training the agent by having it use the product—means it understands the current state of the UI and can guide users through actual tasks. This reduces the burden on support teams, accelerates time-to-value for new users, and helps convert free users to paid by nudging them toward valuable features. The platform also provides insights into user behavior, helping teams identify product confusion before it leads to churn.

Launch signal

Frigade has launched a new feature called Skills, which enables the AI agent to take real actions in the product (e.g., inviting a teammate) with no-code approval from the team. This moves beyond answering questions to actually completing tasks for users. The company also offers a free demo where they set up a working assistant on your product within a day, with no code or commitment required.

Brand and naming

The name "Frigade" suggests a fleet or brigade of AI agents working together, which aligns with the product's ability to deploy multiple agents that learn and act. The tagline "AI that learns your product by using it" clearly differentiates from competitors that rely on static documentation. The brand positions itself as a practical, action-oriented tool rather than a generic chatbot, emphasizing real workflow execution over simple Q&A.