Jotform

What it does

Jotform is a full-featured online form builder that allows you to create powerful forms and securely gather data from any device. With its intuitive drag-and-drop builder, users can create and share custom online forms to generate leads, distribute surveys, collect online payments, and much more — all without any coding. The platform also offers conditional logic, payment collection, reporting, and workflow automation. It integrates with over 150 business apps, including email marketing services, project management boards, CRMs, and cloud storage.

Who it is for

Jotform is designed for businesses of all sizes, from freelancers and small businesses to large enterprises. It is used by over 35 million users worldwide, as stated on the website. The tool is suitable for anyone who needs to collect data online, such as HR professionals for employee forms, marketers for lead generation, event organizers for registrations, and educators for surveys and quizzes.

Why it matters

Jotform simplifies the process of creating and managing online forms, saving time and reducing the need for technical skills. Its no-code approach enables non-technical users to build professional-looking forms quickly. The platform's integrations and automation capabilities help streamline workflows, while payment collection features make it easy to accept fees, donations, or product sales directly through forms. With high ratings on G2, Capterra, and other review sites, Jotform is a trusted solution in the form builder market.

Launch signal

Jotform was founded by Aytekin Tank and has been in the market for many years. The website does not provide specific launch date or funding details. However, the platform's widespread adoption (35+ million users) and high ratings indicate a mature and well-established product.

Brand and naming

The name "Jotform" combines "jot" (meaning to write quickly) and "form," suggesting a fast and easy way to create forms. The brand is positioned as a user-friendly, no-code form builder for businesses. The tagline "Easiest Online Form Builder" reinforces this simplicity. The brand is well-recognized in the form builder space, with a strong reputation supported by user reviews and a large user base.