Karumi

What it does

Karumi provides personalized, agentic product demos that run 24/7. The platform uses AI agents to deliver interactive walkthroughs of your product, adapting to each prospect's needs and context. Demos can be triggered from landing pages, in-app, or via outbound emails, and they support multilingual conversations. Karumi integrates with your CRM to log transcripts, analysis, and next steps automatically.

Who it is for

Karumi is designed for B2B sales and marketing teams that want to convert leads when intent is highest, regardless of time zone. It targets companies with complex products that require personalized demos to close deals. The website shows examples of leads from different roles (CFO, project manager, accountant, data analyst, CTO, product manager, financial advisor) and company sizes (freelancer, small business, mid-market, enterprise, startup), indicating broad applicability across segments.

Why it matters

Traditional demos are often scheduled during business hours, causing delays that can cool down hot leads. Karumi's 24/7 availability ensures prospects can get a personalized demo immediately after expressing interest. The agentic nature means the demo adapts to each user, not just a recorded video. This can increase conversion rates by capturing intent at its peak and reducing friction in the sales process.

Launch signal

Karumi is part of Y Combinator's F25 batch, as noted in the Hacker News launch post. The website is live at karumi.ai with a functional landing page showcasing the product's value proposition. The site includes testimonials (though anonymized) and feature descriptions, suggesting the product is in active use.

Brand and naming

The name "Karumi" is short, memorable, and easy to pronounce globally. It does not directly describe the product, which allows the brand to stand out without being generic. The tagline "Personalized, agentic product demos" clearly positions the product in the AI demo space. The brand emphasizes availability and personalization, differentiating from traditional demo tools.