Loops

What it does

Loops is an email platform designed for SaaS companies to send product, marketing, and transactional emails. It offers features like email design that works across clients, a developer-friendly API, lifecycle workflows, and goal-based tracking to measure campaign impact on conversions, enrollments, and impressions. The platform integrates with tools like Supabase, Clerk, Zapier, Framer, and Stripe.

Who it is for

Loops is built for SaaS teams, from startups to scale-ups, who need a simple yet powerful email solution. It caters to developers (with APIs and SDKs for Node, Next.js, Ruby, PHP, NuxtJS, Laravel) and growth teams (with segments, workflows, and experiments). Notable customers include Framer, Linear, Perplexity, Granola, Clerk, Sketch, Reuters, and Conductor.

Why it matters

Email remains a critical channel for user engagement, but many platforms are bloated or hard to integrate. Loops focuses on simplicity and developer experience, with a clean API and pre-built integrations. Its goal-tracking feature helps teams move beyond open rates to measure real business outcomes like upgrades and churn reduction. The platform also emphasizes email design consistency across clients.

Launch signal

Loops is a Y Combinator W22 company. The website lists customers with join dates starting from Dec 2022, indicating it has been live for several years. The site mentions SOC2 compliance and a DPA, suggesting a mature product with enterprise readiness.

Brand and naming

The name 'Loops' is short, memorable, and evokes continuous cycles or workflows, aligning with email automation and lifecycle marketing. The domain loops.so is clean and brandable. The tagline 'Email for modern SaaS' clearly positions the product as a specialized email platform for SaaS companies, emphasizing product, marketing, and transactional emails with a strong developer experience.