SendTidings

What it does

SendTidings connects to analytics tools like Plausible, Google Analytics 4, Matomo, Search Console, and others, then automatically generates and sends branded monthly email reports to your clients. You set up the template once—choose sections, add a logo, pick a color, write a standing intro—and the reports go out on the first of every month. Each report includes traffic, top pages, audience, organic search, and uptime data, presented in a clean, mobile-friendly email. No dashboards for clients to log into; the report arrives in their inbox.

Who it is for

SendTidings is built for agencies and freelancers who manage multiple client websites and need to deliver regular performance reports. The website explicitly targets "agencies & freelancers" and shows example reports from an agency called Aldwych Studio. It's designed for people who currently spend hours exporting CSVs, fighting with Google Docs, and sending PDFs that clients don't read. The tool aims to replace that manual process with a set-and-forget system.

Why it matters

Monthly reporting is a standard client expectation, but it's time-consuming and often produces inconsistent, hard-to-read documents. SendTidings solves this by automating the entire workflow: data collection, report generation, and delivery. The reports are designed to be read—with careful typography, spacing, and a personal touch—so clients actually engage with them. This saves agencies hours each month, improves client retention, and maintains a professional, white-label appearance. The free tier for one site makes it accessible for freelancers to try without risk.

Launch signal

SendTidings is live and accepting sign-ups. The website shows a working product with multiple integrations (Plausible, GA4, Matomo, Cloudflare Web Analytics, Search Console, UptimeRobot, Pulsetic) and a pricing page with Free, Starter (£29/month), Growth (£79/month), and Enterprise tiers. A self-hostable AGPL-3.0 version is planned for Q3 2026. The founder, Josh Cox, offers 15-minute demos via Cal.com. Testimonials and a comparison page are present, indicating an established product with early traction.

Brand and naming

The name "SendTidings" combines "send" with an archaic word for news or announcements, evoking a sense of delivering important updates. It's memorable and distinctive, though the connection to analytics reporting may not be immediately obvious. The brand positions itself as a premium, design-focused alternative to clunky reporting tools, emphasizing aesthetics and ease of use. The tone is friendly and direct, with a touch of personality (e.g., "roughly" section, conversational FAQ).